Volvo Trucks New Video-Casino-Announced

As we told you a few days ago, Volvo Trucks’ videos have been a huge success, even though they are not truly consumer-centric brands. They did make some interesting videos, such as a promo about running with the Bulls and uh...funny videos of hamster driving a truck.

Their newest video just teased a few days ago, set to make a release after the IAA Truck Show in Hannover, Germany yesterday was shown to the public.

Have a look at it below, all shot with hidden cameras:

Poor unsuspecting kid’s first day on the job goes a tad unplanned.

The idea, of course, is to get across that the newly released I-Shift Dual Clutch transmission is similar to one out of a sports car. Kinda.

I mean yeah, they both use a dual clutch, which is a good system of course, but that’s kinda like Toyota coming out and saying the Camry is just like a Lotus Evora because they both use the same base of Toyota’s 3.5-liter V6 engine.

But still, the commercial gets its point across, and I’m sure the new transmission – a first of its kind in this range for the US – does a good job. I don’t think we’ll be doing a track test on it any time soon but we wouldn’t turn down the chance (hint-hint Volvo!)

For those wondering, the I-Shift Dual Clutch will be available from September 2014 on all markets selling the Volvo FH with Euro 6 D13 engines producing 460, 500 or 540 horsepower. And if you’re wondering why a dual clutch transmission is good for both trucks and sports cars:

Please tell us in the comments what you think of the new video below.