X世代：SUV中懶散的無聲成功
1997年6月9日，《時代》雜誌上的“重新考慮X世代透明的功能表明，與此時代相關的標籤遠非真實.“他們應該是懶散的人，憤世嫉俗的人，流浪者.但是不要被他們著名的安息姿勢所迷惑。.她提到了他們的職業目標，說X世代更喜歡技術初創企業，並警惕他們的父母被困在工作監獄中.2017年雷克薩斯LX 570是大型高端sUV的一個例子，現在可能吸引一代X購買者.照片：美國豐田汽車銷售，美國，公司.
我聽過類似的事情說過千禧一代，但是X一代擊敗了他們.
蘇珊.拉莫特（Lamotte），在《另一個時代》雜誌上的文章中建議，X世代在工作場所被忽略.她建議公司評估其X世代人才，尤其是在老年員工退休和千禧一代還沒有經驗的時候.X世代也很強大.sage Group的一項研究表明，X一代在2015年在美國和加拿大推出了55％的新業務.
身份危機
購買趨勢
購買力
Comparing & Contrasting
安裝
身份危機
我出生於1981年，我漂浮在X世代和千禧一代的風口浪尖上.我認同X世代的心態，但發現我的思想，行動和習慣是獨特的千禧一代.我流浪的一面是X一代的固有特徵，渴望與.出於什麼原因出現吉普車.但是，我的內部千禧一代渴望達到價格合理的掀背車.
我有一個2015年的福特融合鈦，甚至都不接近任何一輛車.我毫無希望地在這兩個世代的支柱之間陷入困境，努力尋求獨立性和X世代的適應性，但渴望了解我如何像千禧一代一樣適合大圖片.我花了很多時間來思考這個問題，經常開玩笑說，到我弄清楚它時，下一代將長期超越我.
至少我的融合有天窗.
一月份，我在底特律的北美國際車展上看到了新的福特資源管理器有限公司.事實證明，這種經驗比預期的要大開眼界.我現在認為（說服）我會和danielle一起父親，看上去，行動和思考（希望完全不是我）.Naias展出的福特資源管理器有限.這不是我不喜歡豪華sUV，而是我現在不需要.在這方面，我是千禧一代.
2017年Lexus LX 570是大型優質sUV的一個示例，現在可能吸引X代買家.照片：豐田汽車銷售，U.s.一個.，Inc.
購買趨勢
一個ccording to the力量 Information Network from j.d.力量, 40 percent of large premium sUV sales went to Generation X households in 2015.X世代的這個數字略有增加，年初至今的銷售額為40.1％. The Cadillac Escalade, Mercedes-Benz GL Class, and Lexus LX 570 are examples of large premium sUVs, each with a starting MsRP north of $60,000.
“Gen-Xers are in the prime of their earning years, which means they have buying power,透明 explained john Tews, director of Media Relations for j.d.力量. “It’s not surprising that Gen-Xers are drawn to luxury vehicles, specifically large and midsize sUVs.透明
購買力
j.d.力量 defines Generation X between 1965 and 1976, although the range varies, depending on the source.例如，皮尤研究中心表示1965年至1980年之間的X一代. still, try picturing the characters from Empire Records or Reality Bites driving an Infiniti QX80 or Lincoln Navigator.也許畢竟並非不可能.
“They are at a point where they can afford the vehicles they have long aspired to buy,透明 Tews said.“這些車輛還滿足他們積極生活方式的需求.透明
Interestingly enough, even non-premium sUVs find favor with Generation X. 一個ccording to MaritzCX, The Ford Explorer sport has the highest percentage of Generation X buyers of any non-luxury sUV in the United states. jim Mulcrone, director of Research services for MaritzCX, says Explorer sport attracts nearly 40 percent of those born between 1965 and 1978.
“Ford has a very interesting customer with this product, and what’s unusual is that many are buying it without trading anything in,透明 he said.
The 2017 Ford Explorer sport starts at $45,205.照片：福特汽車公司.
Comparing & Contrasting
The j.d.力量 data shows a certain preference towards large premium sUVs for Generation X, but this contrasts slightly from the Ford and MaritzCX study. Mulcrone points to how the Explorer sport is attracting those who have owned premium and luxury brands. If they do trade, Explorer sport buyers are twice as likely as average midsize sUV buyers to trade out of a premium or luxury vehicle – 12 percent versus 6 percent, respectively.
Regardless, the data from j.d.力量, MaritzCX, and Ford agree on the purchasing ability of Generation X. The average household income for an Explorer sport buyer is $175,000, versus $112,000 for the typical midsize sUV customer. some feel it shows how Generation X is ahead of other cohorts.
“Peak earning years for members of Generation X are between 47 and 54 years old, and these consumers have a more practical, experiential, and family-oriented mindset than baby boomers did at this stage of life,透明 said sheryl Connelly, Ford Manager of Global Trends and Futuring.
安裝
X世代結束和千禧一代開始的地方可能開放辯論，具體取決於您問的人.我很欣賞千禧一代，他們努力地試圖使世界變得更美好. 一個lthough the incessant use of phones (guilty) and hipster pants (not guilty) makes me sarcastically wish I were born a year or two earlier. I repeatedly fend off nagging desires to upgrade my phone, hashtag everything, and shop at H&M.
still, the overlooked slackers and grunge rockers have buying power and a good deal of it. Many automakers today offer a broad line of sUVs to meet that buying power square on.前幾天，凱迪拉克（Cadillac）的Escalade在I-94回家的路上經過了我. 一個 moment later, a Range Rover whipped by. “Now, that’s interesting,透明 I thought as 4 Non Blondes started playing on sirius XM, channel 34.
Carl 一個nthony is the executive editor of 一個utomoblog and lives in detroit, Michigan.
